Ms. Roselyne Mulefu
Director
Message from the Director
The Directorate of Corporate Affairs at Laikipia University operates under the Office of the Vice-Chancellor. It serves as the primary strategic anchor responsible for shaping, promoting, and safeguarding the University's public identity.
By steering public relations, institutional marketing, proactive stakeholder alignment, and comprehensive brand management, the Directorate ensures the University's core academic mission and corporate values resonate across both local and international landscapes.
Mandate and Core Functions
1. Marketing and Branding
Promotes academic programs, research outputs, and institutional services. Architects marketing pathways to position the university as a leading center of higher learning.
2. Trade Fairs and Exhibitions
Organizes and drives active involvement in local and international trade fairs, agricultural shows, and education expos to showcase unique student and staff innovations.
3. Policy Implementation
Executes rigorous, modern public relations and corporate communication guidelines that seamlessly map onto the university's Master Strategic Plan.
4. Events Management
Coordinates institutional events, symposia, public lectures, and ceremonial gatherings, guaranteeing flawless aesthetic representation and brand alignment.
5. Media Relations
Nurtures media house connections, manages press briefs, and keeps oversight on press coverage trends to preserve the institution's public standing.
6. Corporate Communications
Generates and monitors official publications, including internal newsletters, corporate press releases, informative brochures, and annual progress summaries.
7. Digital Engagement
Maintains and curates interactions on official social media platforms, web interfaces, and emergency broadcast lines to share updates instantly.
8. Stakeholder Alignment
Bridges transparent communication pathways linking students, academic staff, university alumni, statutory ministries, and community networks.
9. Customer Service & Feedback
Monitors and processes user inquiries, complaint escalations, and system feedback to streamline data transparency and accessible information access.
10. Crisis Communication
Formulates agile emergency communication blueprints to manage public narratives and secure reputation matrix points during sensitive contexts.
11. Protocol Management
Supervises diplomatic protocol operations and ceremonial guidelines relating to the Office of the Vice-Chancellor with institutional decorum.
Directorate Staff
Connect With Us
For corporate partnerships, press inquiries, institutional branding requests, or media scheduling, get in touch with our desk.
Central Inquiries Email corporatecommunication@laikipia.ac.ke